Jan. 31, 2025

Hard Questions, Simple Solutions | The Power of Strategic Partnerships & Managing Business Growth

Hard Questions, Simple Solutions | The Power of Strategic Partnerships & Managing Business Growth
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

Episode Summary: In this episode, we dive into the realities of managing business growth, balancing opportunities, and strategically forming partnerships. Our guest, Kristie Wilkerson, CEO and Chief Content Creator of Innovate to Elevate LLC, joins us to discuss her experience with AI-driven content creation and the challenges of forming partnerships with tech companies. We also explore how to evaluate potential business collaborations, the difference between partnerships and joint ventures, and the importance of protecting your time and resources. 

Key Topics Discussed: 

  • The challenge of managing an ever-evolving schedule and client reschedules. 
  • The impact of winter weather disruptions on business operations. 
  • Appreciating the opportunities and resources we have in our businesses. 
  • Understanding the ebb and flow of business and being flexible in scheduling. 
  • The importance of balancing immediate revenue-generating activities with long-term partnerships. 
  • How to evaluate potential partnerships using clear criteria. 
  • The distinction between a partnership and a joint venture. 
  • The importance of protecting time, brand reputation, and business alignment. 
  • Setting clear expectations and boundaries when engaging in new business relationships. 
  • How to avoid FOMO (Fear of Missing Out) and focus on what truly aligns with your business goals. 
  • The role of AI in content creation and how businesses can leverage emerging technologies. 

Guest Spotlight: Kristie Wilkerson – CEO & Chief Content Creator at Innovate to Elevate LLC. 


Takeaways & Actionable Insights: 

  • Assess Before Committing: Consider whether a business opportunity is truly your opportunity or just an opportunity. 
  • Know Your Criteria: Before forming partnerships, establish clear qualifiers and disqualifiers to protect your time and brand. 
  • Joint Ventures vs. Partnerships: Recognize the difference and determine if a collaboration is truly beneficial for your long-term goals. 
  • Time Allocation Matters: Ensure you have enough bandwidth before committing to additional projects. 
  • Be Mindful of FOMO: Not every opportunity is worth pursuing—focus on what truly aligns with your business vision. 

Resources Mentioned: 

  • The importance of setting up a “cliff” period in partnership agreements (90-180 days to evaluate viability). 
  • Managing new partnerships while continuing to generate revenue. 
  • The rapid advancements in AI and their impact on business strategies. 

Connect With Us: If you’re a business owner looking for clarity, strategy, and growth, we’d love to hear from you! Schedule a consultation with us and get insights on navigating business challenges effectively. 

Join Our Community: We host a LIVE Q&A session every Wednesday for our community members right after the podcast. If you want real-time insights, expert advice, and a supportive network, consider joining us! 

Subscribe & Stay Connected: Don't miss future episodes! Subscribe to our podcast and follow us on social media for updates and valuable business insights. 


Final Thoughts: Your business growth depends on making the right strategic moves. Take the time to evaluate opportunities, protect your resources, and align your partnerships with your long-term vision. See you next time! 


What is Project 2740? ⬇️

This is our group coaching community, dedicated to building Successful Businesses by developing super-focused CEOs. With our core principle - CEO Mindset: Commitment, Effort, and Obsession, We tackle: Hard Questions with Simple Solutions.

Adam focuses on his 5WH strategy: What, Why, When, Where, Who, and How—to guide you in developing & simplifying your offer. So you can finally prospect, sell, and deliver effectively. This empowers you to achieve the success you only once dreamed of.

Meanwhile, Tom emphasizes nurturing relationships and mental well-being, helping you strengthen connections and prioritizing self-care for sustained personal growth and development. Together, we empower you to embark on a transformative journey to reframe your beliefs and unlocks your full potential.

Our community is a sanctuary for "Start-Over" businesses, where

you can finally breathe, pay bills, and live the life you deserve. ----- Seen enough already?

Book a call with us DIRECTLY!