Atomic Business Coaching

Hosted ByAdam Hurd & Tom Marino

Welcome to the Atomic Business Coaching Podcast! Join your hosts Adam T. Hurd (Business Advisor) and Tom Marino (Life Coach) as they delve into the world of small business owners and their unique challenges. With a perfect blend of personal growth and business leadership insights, Adam and Tom share real-world experiences from their coaching practice, effective tactics for overcoming obstacles, and practical methods to achieve success.

Atomic Business Coaching-Episode 37

How To Boost Your Marketing Efforts to Get More Clients

Join Adam and Tom as they chat with Dustin Napier, the expert behind Adboost, a company dedicated to helping businesses simplify their branding, marketing, and sales strategies for success. In this episode, they dive into the importance of clear branding, strategic marketing, and effective sales practices. Discover how Adboost simplifies the advertising process, encourages rapid implementation, and offers detailed ad performance tracking. Learn from Dustin as he sheds light on the importance of tracking key metrics like CPMs, cost per click, and cost per acquisition when it comes to digital advertising. He also highlights the importance of pattern recognition and data-driven digital advertising. Find out how simplifying processes and implementing them rapidly can optimize your marketing efforts.  

Adam breaks down the essentials of branding, marketing, and sales, highlighting their significance for small businesses. He warns against the potential obstacles that arise when lacking expertise in these areas, hindering business success. Adam emphasizes the value of hiring advertising experts who provide services and offer strategies for tracking performance and making data-driven adjustments. 

Adam, Tom, and Dustin discuss the value of utilizing marketing strategies across platforms like Facebook, Instagram, and TikTok to captivate audiences and drive user action. They stress the importance of continuously assessing and adjusting ad performance for maximum effectiveness.

Dustin also uncovers the secret of grabbing customer attention, generating interest, creating desire, and prompting action (AIDA) to engage targeted audiences. He gives an example of the impact of page load speed on conversion rates and advises businesses to increase speed for better user retention and conversion success. He shares that a slow-loading page can lose up to 98% of site traffic, thus making it essential to optimize load times. 

Lastly, Tom encourages listeners to step out of their comfort zones and embrace video creation as a necessary tool for marketing and sales. Tom concludes by expressing appreciation for Dustin's expertise and guidance, acknowledging that discomfort and a commitment to continuous learning and improvement have led to increased business growth and market visibility. 

Bio: Dustin Napier 
Chief Marketing Officer at | Serial Entrepreneur | Marketing & Advertising Strategist 

Dustin Napier isn't just another marketer; he's a visionary strategist and entrepreneur with a proven track record of scaling businesses. As the CMO of, Dustin oversees an accomplished team of 18 professionals, driving results for over 550+ brands. With a rich portfolio that includes aiding more than 5,000 small businesses globally, he specializes in crafting high-conversion marketing and advertising campaigns tailored for platforms such as Meta, Google, and TikTok. Experience the transformative power of strategic marketing with Dustin at the helm. Find out more at  

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Adam and Tom have combined four decades of experience working with business owners. They have taken their previous work and combined it to build programs that help overworked, growing entrepreneurs who have no free time to overcome their burnout, build a plan, and learn to delegate. This allows them to 10x by working less!

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The views expressed on air during the Atomic Business Coaching Podcast do not represent the views of RAGE Works staff, partners, or affiliates.

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